People ask about this often because the brands sit in adjacent emotional space. They serve different purposes.
What AG1 is
A daily greens-and-nutrients powder. Vitamins, minerals, adaptogens, probiotics. Once a day, water-based. Designed as a nutritional foundation.
What MHODE is
State-shift drops. Two products — ON for focus, OFF for recovery. Used at specific moments of the day. Designed as ritual moments inside a broader practice.
Are they competing?
Not really. AG1 is foundational nutrition. MHODE is daily state control. Many people use both — AG1 as morning nutrition, MHODE ON for focus activation, MHODE OFF for evening wind-down.
The overlap
Both brands speak to a customer that takes performance and recovery seriously. Both use premium positioning. Both market to similar people.
If you only had budget for one, choose based on what you're missing. If you're missing nutrition fundamentals, AG1. If you're missing state control rituals, MHODE.
Food supplement. Not intended to treat or cure.